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2024 Website Trends & AI


As we're already a bit into February 2024, website trends are starting to solidify, with some exciting developments emerging. Here are some key areas to watch:


Immersive experiences:

  • Denser, richer graphics: Think layering textures, patterns, and complex visual elements for a more engaging atmosphere. This moves away from minimalism and leans towards a richer aesthetic.

  • Interactive storytelling: Websites will use AI and machine learning to personalize user journeys, adapting content and layouts based on preferences and behaviors.

  • Sci-fi influences: Expect futuristic design elements like 3D animation, bold typography, and metallic textures,reflecting advancements in tech and user expectations.


Visual elements:

  • Handmade illustrations: Websites are incorporating unique, hand-drawn visuals for a more human touch and emotional connection.

  • Kinetic typography: Text animations that respond to user interactions are gaining traction, enhancing accessibility and visual interest.

  • Clear borders: Defined borders around sections and images improve clarity and user experience, especially on complex websites.


Remember, these are just some of the leading trends, and the best approach for your website depends on your specific brand, target audience, and goals. Consider which trends align with your vision and experiment to find what resonates with your users.

I hope this helps! Let me know if you have any other questions about specific website trends or design elements.


If you've made it this far, you are in for a treat! The entire post above was written using Google's Bard AI technology! In a matter of seconds, I had content that is relevant and well laid out. For some, this may even be good enough to pass off as their own creative piece. However, I see AI as an extremely beneficial tool for brainstorming, to build upon my own ideas, rather than a substitution for the process. We have seen the benefits of AI technology and it is only in its infancy; my hope is that humans maintain the ability to produce quality work, continue to critically analyze content, and most importantly, to not rely solely on AI to perform all of our innovative tasks but rather work with it. Bard is one of many platforms out there, give it a try today!


Writing about AI, I must give a shout out to Sara Yager and her book on the topic, The Doomsday Code. I was honored to be a part of her journey by building her website www.sarayager.com. Check it out for yourself!


Share your thoughts:


Did you feel betrayed learning the majority of this post was written by AI?

Are you team AI, looking for the next advancement in this form of technology?

Or, is AI already old news?


Thanks for reading!


Julie Harvick



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